Resources

We need to radically transform our relationship with single-use plastic packaging and a key part of this will be the move to reuse and refill for many everyday items we purchase.

Our latest report and research explores citizen behaviours around reuse and refill. In partnership with Asda and Unilever, we shadowed research participants across the whole of their shopping journey. From pre-shop preparation to instore experience, we evaluated how our trial participants interacted with refill zones and developed and tested a series of instore behaviour change interventions. All designed to improve the reuse and refill shopping experience for our participants.

The UK Plastics Pact is transforming the way that the UK makes, uses and disposes of plastic. 

Over halfway to our 2025 targets, the Roadmap sets out the specific milestones and activities which are critical if we are to achieve our goals in the years remaining.

In this webinar the Recycle Now and Clear on Plastics teams will get you up to speed on everything you need to know about WRAP’s first citizen campaign encouraging citizens to recycle plastic bags and wrapping at supermarkets.

The research looked at: 

• If packaging extends the shelf life of fruit and vegetables;
• If selling items loose enables households to buy an appropriate amount for their needs; and
• How people make decisions about when to throw away fruit and vegetables, and what role does a ‘Best Before’ date have on these decisions.

Plastics play an important role in our daily lives and can often play a critical role, for instance, in protecting food and preventing food waste. But we must take urgent action where the use of plastic is problematic or unnecessary, to stop the issues plastic presents to our environment.

UK Plastics Pact members account for two thirds of all consumer plastic packaging used in the UK and they are strengthening their ambition in the fight against plastic waste. Building on the eight problem plastics identified for elimination in 2019, six new plastic items and materials have been set for elimination.

Ground-breaking research into the relationship between plastic packaging and five fruit and vegetable items frequently wasted at home, as well as the impact of date labels and storage temperatures, reveals significant opportunities to reduce both food waste and plastic packaging.

Around 10 million tonnes of food waste is generated post-farm gate every year in the UK and around 70% of this comes from households. Fresh fruit and vegetables account for a third of all household food thrown away that could have been eaten (1.6 million tonnes; £3.8 billion). Almost half of the fresh fruit and vegetables are discarded due to not being eaten in time.

Learn about the attitudes and behaviours around plastics, packaging, instore refill and bring-back recycling. The research has been co-funded by UK Research and Innovation.

In this webinar you will hear about the latest national campaign from WRAP's citizen behaviour team, set to go live in March 2022, encouraging citizens to recycle plastic bags and wrapping at supermarket front of store locations, following the rollout of collections by retailers.

Our third Annual Report provides the most complete picture of action on tackling plastic packaging waste in the UK. It combines aggregated Pact member data from right across the supply chain, with examples of members progress against the targets. This enables us pinpoint where specific action is needed.

So, three years in, what does the picture look like?

WRAP was commissioned by the Swedish Environmental Protection Agency to carry out a pre-pilot feasibility study and trial a range of ‘green nudges’ aimed to positively change individual-level citizen behaviours around single-use plastic at coffee shops in Sweden.

WRAP works with governments, businesses and citizens to create a world in which resources are used sustainably. Read our April 2020-21 annual review to learn more about our mission to accelerate the move to a sustainable, resource-efficient economy.