Leading the way in waste management and reprocessing
We are working with the waste management industry, retailers and businesses, local authorities and governments to help householders across the UK benefit from improved recycling collections, innovation in resource re-use and an overall reduction in waste.
WRAP's vision of a world in which resources are used sustainably is central to this work.
Organisations working in the re-use and recycling sector can realise economic and environmental benefits from taking action to increase recycling rates and improve the consistency of local recycling and food waste services.
By working collaboratively to unlock these benefits, organisations working in the sector can also contribute to the delivery of national targets for waste recycling - fulfilling our UK and international responsibilities to the environment.
The opportunity
Potential reduction of 4.5mt CO2 (eq) in greenhouse gas emissions
Potential savings of £30m to reprocessors and the recycling industry from lower contamination achieved through greater consistency
* benefits estimated by WRAP for the period from 2017 - 2025
What is WRAP doing?
Improving collections and recycling
We are currently working on a variety of initiatives to make household waste services and communications more effective and improve the quantity and quality of materials collected for recycling.
Supporting local authorities
We provide free and impartial guidance and support on topics such as: performance benchmarking; modelling and appraising future collection options; procurement of collection services; service design, and communications to support service change or improve quality or capture.
Plastic packaging initiatives
Find out what your organisation can do to tackle the issue of waste: buying reprocessed materials; improving packaging quality; and joining the UK Plastics Pact.
Explore our guidance on re-use and recycling in the clothing and textile sector
Our citizen campaigns
Use our world leading citizen behaviour change campaigns to develop and promote normative waste reduction and recycling messages through your marketing channels.
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Recycle Now
Play a part in our citizen campaign to improve recycling
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Love Food Hate Waste
Get involved in our citizen campaigns to reduce household food waste
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Love Your Clothes
Join our citizen campaign to support circularity of textiles
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Clear on Plastics
Support our citizen campaign to give clear information on plastic packaging
Key resources for waste manufacturers and reprocessors
Explore more resources
Browse all reports, guides, case studies and tools for the waste management and reprocessing sector.