Helping more people to waste less food
Love Food Hate Waste is a national brand which runs campaigns aimed at radically reducing the amount of food which is wasted in UK homes.
Currently, 60% of the food that is wasted in the UK is wasted by citizens in their own homes. That’s 4.7 million tonnes of food being thrown away every year that could have been eaten.
At Love Food Hate Waste, we unite, educate, and inspire citizens to keep food out of the bin and on their plates.
Underpinned by robust research, we work with strategic partners to build and deliver insightful campaigns, taking our message directly to citizens. We believe in challenging attitudes, behaviours and mindsets to ensure citizens know the value of food: buying what they need, eating what they buy, and storing their food to make it last longer.
We are the people who love food, and do all we can to stop it going to waste.
Food Waste Action Week
Love Food Hate Waste's annual campaign bringing businesses, government organisations and global partners together to support and encourage citizens to cut food waste in their homes.
A global movement
Love Food Hate Waste works internationally with partners around the world, supporting their food waste prevention policies by sharing our research, messaging, and campaign work.
Assets to help you work with Love Food Hate Waste
We offer a range of assets that are free to use, simply download and help us to reduce food waste.
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Love Food Hate Waste toolkit
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Brand Guidelines
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Proud to support LFHW logo
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Keep Crushing It
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Education Pack: Taste It Don't Waste It
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Chill the Fridge Out
You can view, filter, download and edit all of the Love Food Hate Waste assets here.
Want to talk with the Love Food Hate Waste team? Get in touch at [email protected].
Tools from Love Food Hate Waste
Browse our world-class tools designed to help reduce food waste in the home
News & Insights
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Press release
WRAP shines a light on the UK’s food waste habits, in and out of the home, during Food Waste Action Week
24 May 2023